ida
Born from one user's experience with period product waste and discomfort, she decided to take matters into her own hands with a team of very capable designers, researchers, and medical professionals. ida reimagines menstrual care using proven, medically safe technology.
Currently in its fourth prototype phase, ida is undergoing patent filing and developing a minimum viable product to demonstrate usability for fundraising to cover FDA registration fees and rigorous testing.
Design Philosophy
We believe true innovation stems from deeply understanding the problem, not falling in love with a solution. ida was born from personal frustrations and deep understanding of the problem, but shaped by hundreds of conversations with menstruators about their needs and experiences.
Sustainability isn't an afterthought—it's woven into ida's DNA. While addressing period poverty and waste, we're creating a product that's both environmentally conscious and genuinely comfortable to use for the entire product life cycle. Each design decision considers both the user's experience and environmental impact.
About
Hanji Xu, Co-Founder
Junli Tong, Co-Founder
Contact
We welcome your questions about ida and are excited to connect with potential collaborators, researchers, gynecologists, and anyone interested in our mission to redesign menstrual care.
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